The Business of Going Out
The Business of Going Out is the stage dedicated to the industries that shape how people spend their free time: restaurants, bars, clubs, festivals, and entertainment venues. From market data and consumer behavior to branding, customer experience, and large-scale event economics, this stage brings together the people building Romania’s most relevant hospitality and entertainment concepts.
Untold Festival organizers, venue owners like Fratelli, Nuba, Loft, and Control Club, together with restaurant operators and industry experts, will discuss the numbers, trends, business models, branding strategies, and customer experience concepts that define the modern HoReCa and entertainment industry.
This stage is not about theory, it is about real businesses, real numbers, and real strategies behind restaurants, clubs, and festivals that move thousands of people every week and shape entire city ecosystems.
From market insights and franchising to festival economics, brand building, and the psychology of customer experience, the stage explores one central question:
How do you build a business that makes people go out, stay out, and come back?
The Business of Going Out is where hospitality meets entertainment, where brands are built, where experiences are designed, and where the future of going out in Romania is discussed by the people building it.
