Ana Burciu

Ana’s the one you call when your product roadmap feels more like a maze.

She’s spent the last 10 years helping teams get unstuck, rethinking features, realigning strategy, or just figuring out what really matters to the people using the product. From scrappy startups to global companies, Ana knows how to cut through noise and focus on what drives real growth: value for customers, results for the business.

At Just Mad, the product strategy studio she co-founded, Ana brings energy, honesty, and structure to every conversation. She’s into helping teams move faster and smarter, with fewer meetings and more momentum. UX-certified, facilitation-proficient, and deeply human, Ana mixes logic with a good gut feeling and always makes space for both numbers and nuance.