Andrei Cânda

Decoding consumer behavior, shaping smarter strategies, and bringing data to life.

Dr. Andrei Cânda has spent the last 18 years exploring deeply what makes people tick, what they buy, why they choose certain brands, and how businesses can truly connect with them. As Founder & Managing Partner of iSense Solutions – The Modern Consumer Company, he helps companies across retail, IT&C, healthcare, finance, media, tourism, and automotive industries turn insights into action.

Passionate about innovation, Andrei’s research explores the future of marketing, from blockchain and mobile commerce to the circular economy - with his work published in top international journals. He’s also shaping the next wave of marketing professionals, co-developing research tools and master’s programs in partnership with the Faculty of Marketing. Recognized with the ASE Alumni Award for Research, Development & Innovation in Marketing (2024), Andrei frequently speaks at conferences and media events, breaking down complex trends into real-world strategies.