Sorina Fredholm

Helping people thrive through mindful habits and sustainable wellness.

Sorina Fredholm is a powerhouse in the wellness industry, mixing entrepreneurship, creativity, and a passion for holistic health. As the co-founder of 121 Tribe Wellness, she secured $500K on Shark Tank to fuel her mission of making healthy living accessible.

A certified Health Coach, Yoga Instructor, and former Creative Director for Romania’s largest fitness chain, Sorina has spent the past 14 years shaping the wellness landscape. From launching a leading well-being magazine and blog to curating transformative programs in plant-based nutrition, movement, and mindfulness, she is dedicated to empowering people to live healthier, more sustainable lives. Sorina is here to make wellness simple, sustainable, and something you enjoy. Because when you take care of yourself, everything else falls into place.